PCD which stands for Propaganda cum Distribution is related to the offers pertaining to pharmaceutical products which are extended by the vendor to the medical stores or directly to the consumer. If you are thinking of opening up a pharma PCD franchise then there are few things you must take into consideration. Following are few of the things to consider before investing in a PCD Pharma Franchise
If you wish to obtain a franchisee of a particular product or a brand then be very sure to find out whether the company is already listed and is accredited under the auspices if any regulation and ISO certification. It is worthless to put in your money or take something forwards which does not have its own standing. If you plan to open a franchisee of something which already commands goodwill in the market then it is bound to earn rewards for your franchisee.
Once you have researched everything about the company to which you would like to get associated, the next step is to research about its product. Make sure to study each and every product and its reviews in the market. It is possible that one few of the products command goodwill and rest do not have a very good reputation. Make sure that you are not selling something which is banned by the Indian medical institute or does not pose serious side effects. In short make sure that each and every product is approved by DCGI
Do not invest blindly in fact conduct in-depth research and about the entire item such as Analgesics, Antibiotics, Ortho, Nsaid, Anti Acid. See if it is actually viable to keep them and deal with them. Also see if there are any advancements or any new technology which is in the market which can replace the present one.
Once your business is established you would see more and more clients and some would also become your regular clients, it is then when you should start auditing your clients and their amount of purchases and what exactly they are purchasing. Make sure to study the trend with the help of statistics and also word of mouth.
When it comes to PCD marketing pharma then do not shy away to be transparent and ask opening with to the client about various strategies pertaining to advertising and marketing. Make sure to use the best of the techniques which does not counter act. There are various rules and regulation, in regards to marketing and advertising as far as PCD marketing is concerned.
In case of PCD marketing pharma is concerned, one of the challenges can be procuring the material, therefore it is advisable to pick up an organization which has an assembling plant locally ,so that you can easily work out the most ideal rates and prices. Other than just prices it is easier to maintain a cordial relationship. You would also be able to find out the latest development which could affect you directly or indirectly